Marketing is Hard!
How-tos and learnings for early-stage marketers on the verge of breakdown.
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A transparent deep dive into everything that is and isn't working in marketing at Yonder.
I get the whole "short and long" advertising stuff. But, practically, what does that actually look like? I needed examples.
This early stage growth advice is probably useless, but here goes anyway.
A step by step guide to getting your big idea off the ground and out the door
The channels, formats and technology we have available to us as marketers will always be changing – but the fundamentals never will.
Stop banging your head against the wall and try this instead
Everything you need to know to run your first podcast ads
I'd be extremely surprised if Jaguar hadn't planned for all this drama. But if they didn't, they might want to read this.
Testing whether a proposition is good is very different to testing if it is clear. Do them separately.
Boring marketing comes not from boring marketers, but busy ones. Good ideas take time.
In an ideal world you wouldn't need them, but startup-land is not ideal and you're going to need some help. Enter the agency.
There's a lot on the internet about brand building, but most of it applies to massive businesses looking to capture Share of Voice at scale. Here's how to shortcut it as a startup.
Now that marketing at Yonder isn't just one big dumpster fire, I've been thinking a lot about how to scale the team and what structure might work best.
So you’ve raised some cash to change the world and you want to get everyone excited about your big idea. Here’s how you do it.
